Dyson Demo Store
285 George Street Brookfield Place Sydney NSW 2000
Completed: March 2022
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Dyson first demo store has opened on George Street in the heart of Sydney Australia.
Featuring their iconic powerful stick vacuums and modern Airwrap Hair Tool system, this store showcases Dyson's full portfolio of key technologies. The innovative, interactive experience aims to guide patrons in exploring Dyson's cutting-edge technology and understanding how their products contribute to healthier homes and lifestyles.
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The design brief for this prestige emporium project was to create a luxurious modern space to showcase the products and world-first technology that Dyson is renowned for across the globe.
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TM Lighting Group assisted in achieving this objective by providing very narrow beam track luminaires with high CRI to compliment the presentation of Dyson’s high quality technology. Accent lighting was a priority for showcasing Dyson’s state-of-the-art products and to illuminate the large innovative demonstration zones and high-quality interactive displays. The Demo Store features our sleek track lighting, complete 3-circuit track system and sophisticated black downlights for an overall modern and luxurious ambience.